Britons saved more than £6bn last year by cutting their meat intake, a new poll claims.
More than 12 million people ate less pork, beef and chicken in 2019 compared to previous years, according to the study.
It is estimated that they each saved around £550 by doing so.
The poll, which surveyed 2,000 people for vegetarian brand Linda McCartney’s, found that more than a fifth intended to reduce their intake further or even eliminate meat from their diet completely.
Around 28 per cent said saving money was one of the biggest motivations for doing so, while at least 51 per cent believe meat is too expensive.
“There is a real misconception around the cost of eating meat-free,” says Miguel Barclay, author of One Pound Meals who has teamed up with the vegetarian brand to share his advice about cutting meat out affordably.
“However, this poll proves that there is actually a lot of money that could be saved by making a veggie or vegan commitment. It doesn’t need to be expensive or fancy, to be satisfying and tasty.”
The poll also found that those who eat meat do so four times a week on average – with one in six eating meat every day of the week.
And a quarter admitted they ate “too much” meat, but six in 10 said they had been contemplating cutting back for “some time”.
At least two-thirds said they had tried meat-free alternative products, with a third liking what they ate.
Nearly half said they intended to be more or completely meat-free in 2020 in order to help the planet.
Forty-four per cent also said they hoped this diet change would improve their health, while 11 per cent want to personally challenge themselves.
“The New Year is the perfect time to shake up your routine and try new things, so I’ll be sharing some of my favourite meat-free recipes,” Mr Barclay said.
“All of these come in under £1, to encourage more people to get behind the meat-free movement this January, whatever your budget.”
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